Our Mission – Unleashing Human Potential for Exponential Results

Our Vision – Transformation for positive impact beyond profit.

Anneme Coetzee – Founder & CEO

Anneme Coetzee True Awakenings Life Coaching and Training Centre

Anneme Coetzee, the owner of Accelerated Business Excellence, is passionate about helping individuals to understand themselves so that they can achieve personal excellence. As an International Neuro Linguistics Trainer, she provides support to enhance the skills, resources and creativity that her clients already have – and challenges assumptions and thoughts that are blocking or disabling them from moving forward.

“The most important thing to remember with regards to NLP is that our words don’t describe the world we live in but rather they DETERMINE the world we live in.”

When we combine the power of language and utilize it to communicate effectively not only internally toward ourselves, in order to create the results we desire in life, but fundamentally outside towards the people we interact with on a day to day basis. This will empower us to start achieving our desired outcomes and results from a functionally successful, sustainable and mutually ethical way.

Specializing in the following areas:

    • Executive Coaching
    • Corporate Training and Workshops
    • International Accredited Training
        • Neuro-Linguistic Programming
        • Hypnotherapy
        • Time Line Therapy Techniques
        • NLP Coaching

Over 550 Personal Breakthrough Experiences completed successfully with clients

Anneme began her career in the financial sector and within two years, was entrusted with managing blue-chip clients and overseeing multi-million rand accounts. As a respected Relationship Manager at Imperial Bank, Anneme worked with high-level decision makers and stakeholders and this exposure and experience has positioned her as a credible and well-informed professional Coach. She has a sound understanding of organizational challenges, the systems and processes of the business environment and the complexities which working with people across functions, locations and levels can bring.

Anneme has always believed that the more individuals understand about themselves, the better they can understand how they work with others. She established the True Awakenings Coaching and Training Centre in 2010 and Accelerated Business Excellence in 2019 and her skills and expertise have enabled her to operate as a trusted mentor and coach to senior executives, entrepreneurs, consultants, supervisors and managers in the private and public sector.

Anneme provides support to enhance the skills, resources and creativity that the client already has and to challenge assumptions and thoughts that are blocking or disabling the client from moving forward.

Her qualifications include:

Executive NLP Coach

PEPS Business Coach

Stress Bio-Feedback Coach

Quantum Touch Level I

Quantum Touch Level II

NQF 4 Payroll & HR

International Accredited Trainer:

  • Master NLP Practitioner
  • Master Life Coach
  • Time Line Therapy Master Practitioner
  • Master Hypnotherapist

I would highly recommend this course to any organisation that is serious about investing in its people and see the added benefit of improved performance. The course covers both teamwork as well as individual sessions. Individuals are enabled to overcome their challenges/fears/anxieties which results in personal growth and development. This has a positive effect in the work-place where the perceived barriers to success are removed, resulting in improved bottom line results. This we have witnessed as well as a positive lift in morale within my team. They are encouraged to challenge their perception and put goals and actions in place to get the results they desire.

Cheryl Wheeler

Commercial Manager – East Coast Radio

In my experience as both a sales trainer and sports coach, individuals seldom outperform or underperform their self-image for very long. Regardless of what new skills, techniques and processes individuals learn, their self-image eventually regulates behaviours and outcomes to fall within the range of self-expectation. Adjusting your staff’s self-image is at the core of them improving performance, enjoyment and fulfilment in their roles.

I have seen first hand the impact Anneme is having working with individuals to adjust their self-image. Her training and expertise in identifying what self-limiting beliefs individuals have and how they can go about resetting these beliefs have a direct impact on their performance. It’s a simple principle, yet requires complex analysis. Anneme has a nonjudgmental warmth and understanding that nurtures clients into forming new, more-empowering beliefs.

Anneme is very gifted at allowing people to let down their guard, identify the beliefs that no longer serve them, and opens them up to the process of change. Anneme can add significant value to any company wise enough to appreciate the impact of self-worth and the role it plays in the success of their organisation.

Roy Hawker
Director- Hawker Media


I have been journeying with Anneme Coetzee over the last 3 years.  Her mentorship and life coach skills have set me apart to the point where I almost don’t recognize the scared person I was 3 years ago. A person who didn’t want to risk, take changes and challenges head-on.  Her ability to help you deal with even your past, to put is where it belongs, THE PAST, has set me free to be the person I’ve always wanted to be.  She is very insightful and knowledgeable about her approach and the NLP side of the business.  She taught me things about myself I never even knew was holding me back.  She has enabled me to grow, take on new challenges and move into a position that I could have only dreamt about. I can highly recommend her and her program. It will set you free and take you to new heights.

Executive Coaching

Brigitte Sierre-Petrick

Head of Sales & Marketing